First-party data you own
Server-side capture runs on infrastructure under your control — not a SaaS black box — so the data survives platform and browser changes.
Proof layer Every event and endpoint documented in a data-flow map you keep.
Digital Marketing
Get your attribution back from the privacy wall
Server-side tracking, automated reporting, and ad-to-CRM attribution — first-party data you own, wired into the dashboards your team already runs on.
- Server-side
- First-party data
- Automated reporting
- Consent-aware
GA4Ad APIsCRMsGTM CaptureServer-sideVerifyDedupe + consentAttributeAd → revenueReportLive dashboard
Signal Ops
Live What we build
4 commitments, 1 senior bench.
Every tracking and reporting build ships against the same four constraints — no exceptions for launch dates or client demos.
Consent-aware by design
Consent state travels with every event. We capture all compliant signal and never promise user-level tracking that privacy law forbids.
Proof layer Consent logic reviewable by your legal or compliance lead.
One number, reconciled
Spend, conversions, and revenue reconcile to one attribution model across ad platforms, CRM, and analytics — not five conflicting dashboards.
Proof layer Reconciliation checks run on every pipeline sync, with drift alerts.
Senior engineers, weekly demos
A named senior lead owns the outcome. You see working dashboards weekly, not a status deck monthly.
Proof layer Senior review on every merge; 30-day exit on embedded pods.
what we built
GA4 Tag Manager BigQuery Server-side GTM HubSpot Salesforce
BigQuery 
HubSpot 
Salesforce Where it pays back
The signal-loss patterns we see in every marketing team.
- Workflow · 01
Manual reporting eats the margin
Staff spend 10 to 20 hours a month aggregating platform exports into client spreadsheets.
API pipelines feeding live, automated dashboards
- Workflow · 02
Signal loss hides true ROAS
iOS privacy and cookie deprecation erase a third of conversions, so budget flows to the wrong channels.
Server-side tracking on first-party data you own
- Workflow · 03
Ad platforms and CRM never reconcile
No one can say which campaigns produced qualified pipeline, only which produced clicks.
Click-to-revenue integration into Salesforce or HubSpot
Use cases
Where marketing teams put us to work.
Eight workflows where rebuilt tracking and automation pay back first — each scoped, tested, and reconciled before it drives a budget decision.
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Server-side tracking
First-party events captured on infrastructure you control, bypassing ad blockers and routed to ad-platform APIs.
Teams losing 30%+ of conversions -
Automated client reporting
API pipelines pull live data from Google, Meta, and CRM into dashboards — no more month-end spreadsheet marathons.
Agencies burning billable hours -
Ad-to-CRM attribution
Click data linked to pipeline revenue in Salesforce or HubSpot, resilient to platform updates.
B2B teams selling on long cycles -
Marketing data warehouse
A BigQuery foundation for blending spend, CRM, and analytics data and calculating custom metrics like true MER.
Teams that outgrew SaaS dashboards -
Lead scoring & routing
Inbound leads enriched, scored against your ICP, and routed to the right rep with the context attached.
Sales teams chasing cold leads -
Outbound & nurture automation
Prospecting, personalization, and follow-up sequences automated end to end — with deduplication so no contact is hit twice.
Outbound teams stuck in lists -
AI content operations
On-brand content generation, approval workflows, and scheduling for teams running many brands at once.
Agencies scaling without headcount -
Spend-efficiency reporting
Channel-level MER and CAC on one dashboard, so budget moves on reconciled numbers instead of platform-reported guesses.
Leaders allocating real budget
Case studies
Proven solutions. Real-world impact.
How our teams solve tracking, reporting, and pipeline problems for marketing teams through strategy, engineering, and automation.
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0 duplicate outreach sends AI-Powered Lead Generation & Cold Outreach Automation
Apollo-sourced prospecting, AI-personalized cold email, and deduplicated sending — the full outbound cycle runs without a rep touching a draft.
Read story -
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1 platform, many brands BrandSync AI – Social Media Content Platform for Finance Brokers
One platform runs the full monthly content lifecycle for multiple finance broker brands — AI drafting, structured approvals, scheduling, and performance tracking.
Read story -
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0 editors required Smart Reels – AI-Powered WhatsApp Video Automation Platform
A product photo sent over WhatsApp comes back as a finished marketing video — analysis, storyboard, voiceover, and edit fully automated.
Read story -
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24/7 inbox-to-CRM capture Gmail AI Extractor – Automated Email-to-CRM Data Pipeline
Inbound email parsed by AI and written into the CRM automatically, so lead data lands structured instead of buried in an inbox.
Read story -
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1 pipeline, no manual handoffs Lead Management & Nurturing Automation System
Captured leads scored, segmented, and moved through automated nurture sequences until they are sales-ready.
Read story -
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1 owned engagement loop Reinventing How Golfers Connect, Schedule & Play Together
A web and mobile product with real-time scheduling at its core — the returning-engagement model behind durable first-party data capture.
Read story -
Capabilities
6 service lines, 1 senior bench.
Six connected capabilities, delivered as one seamless service.
See full capability matrix →AI consulting and readiness
A build decision in 2 weeks, not a slide deck.
AuditUse-case scoringRoadmap
Explore AI readiness Agentic engineering
Agents with evaluations, approval gates, cost ceilings, and a full audit trail.
RAGTool useVoiceGovernance
Explore agentic engineering Forward deployed engineering
A named senior engineer inside your team, owning an outcome.
EmbeddedWeekly demoNamed lead
Explore forward deployed engineering Custom software, web and mobile
Specification first, AI-assisted, senior review on every merge.
Next.jsNestJSFlutterReact Native
Explore custom software Automation and systems
Workflows wired and instrumented, with the payback counted.
n8nMakeCRMBack office
Explore automation Data and platform
Pipelines and lineage your AI can actually rely on.
WarehouseETLLineageObservability
Explore data & platform FAQ
The questions performance teams ask first.
Straight answers before the first call. If yours is not here, ask it on the call — we answer the hard ones first.
Ask the hard one Why is Facebook reporting far fewer sales than our store shows?
Privacy updates like iOS 14.5 block the browser from sending data back. We fix this by implementing a parallel system for server-side tracking that sends first-party data directly to the ad platform's API.
Why build custom reporting instead of just buying a SaaS dashboard?
SaaS tools hit a hard ceiling when you need to blend complex CRM data with ad spend or calculate custom metrics. Custom operational automation gives you complete control over the data architecture.
How much time will automated reporting actually save my agency?
By eliminating manual export and spreadsheet work, automated data pipelines save an average of 2.5 hours per client report, every month.
Can you track the exact journey of every single customer?
No, and any vendor claiming they can is not being honest. Privacy regulations make perfect user-level tracking impossible. We capture all compliant data and use broad metrics like MER to guide strategy.
Who owns the tracking infrastructure after the build?
You do. Server-side containers, warehouse, dashboards, and documentation run in accounts you control, with a data-flow map handed over — no vendor lock-in and no dependency on us to keep it running.
Start the conversation
Seewhatyouradspend
is really doing
Tell us where your reported numbers stopped matching reality. We will rebuild the tracking.
30 minutes the engineer who leads delivery no deck, no pitch