AI Automation

AI-Powered Lead Generation & Cold Outreach Automation

Source, validate, and personalize cold outreach automaticallyfrom Apollo search to a sent email, with built-in deduplication.

AI-Powered Lead Generation & Cold Outreach Automation case study
Outbound Edge Marketing · AI Automation
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Client

Outbound Edge Marketing

Product Overview

Built for Outbound Edge Marketing, this end-to-end automated prospecting and outreach system was designed to eliminate manual lead sourcing and cold email drafting. The workflow runs on a schedule and sources decision-maker leads from Apollo.io based on configured ICP filtersindustry, location, job title, company sizethen validates and deduplicates each lead against a Google Sheets history before any outreach is sent, so no contact is ever pulled twice into the pipeline.

Qualified leads are enriched against their full Apollo profile, and Claude generates a personalized cold email from the lead and company information. The AI response is parsed and validated as JSON before the email is sent via Gmail, and the contacted lead is logged back to Google Sheetsa deduplication layer that guarantees no lead is ever contacted twice across runs.

Tech stack
  • n8n
  • Apollo.io
  • Claude AI
  • Gmail API
  • Google Sheets

What we delivered

  • Scheduled n8n workflow that runs the entire prospecting cycle without manual intervention.

  • Apollo.io-sourced prospecting filtered by industry, location, job title, and company size against a defined ICP.

  • Contact enrichment and validation step that discards leads without a usable, deliverable email.

  • Deduplication layer against a Google Sheets history before any lead re-enters the outreach queue.

  • Claude-generated, JSON-validated personalized cold emails built from each lead's Apollo profile and company data.

  • Automated Gmail send flow that delivers each personalized email without a rep touching a draft.

  • End-to-end n8n pipeline from Apollo search through validation, dedup, AI email generation, Gmail send, and Sheets logging.

Client Success Stories

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