Services · Marketing automation

Lifecycle marketing that reaches the inbox

Cookies are going and senders are being hard-failed. We build event-driven, consent-aware lifecycle automation on first-party data, with the authentication that keeps email deliverable.

First-party data Event-driven triggers Deliverability
A unified customer profile firing event-driven lifecycle messages — welcome, onboarding, and authenticated sends — along a timed sequence
Built with
HubSpot Marketo ActiveCampaign Customer.io Python DNS / DMARC
Where it hurts · what we build

Lifecycle orchestration, not batch-and-blast.

Lifecycle & nurture
Operational automation
The pain

Disparate platforms cannot share behavior data, so nurture campaigns fall flat.

What we build

Software that unifies customer data across touchpoints to trigger relevant, timely communications.

Read the case study
Segmentation
Operational automation
The pain

Manual spreadsheet lists go stale almost as soon as they are built.

What we build

Dynamic rules that move users between segments on real-time engagement, keeping messaging relevant.

Read the case study
Deliverability
Parallel system
The pain

Messages land in spam when infrastructure lacks proper domain authentication.

What we build

Monitoring that verifies SPF, DKIM, and DMARC alignment before every dispatch.

Read the case study
One deliverability path

Every send is verified, authenticated, and inbox-placed .

For teams whose campaigns are built but keep landing in spam instead of the inbox.

Each address is verified and each domain authenticated before dispatch, so messages clear filtering and reach the inbox while unverified sends are discarded instead of burning your sender reputation.

Connects to HubSpotSalesforceGoHighLevelCustomer.io
A deliverability pipeline: verify contacts, filter spam and manage sender reputation, then split into inbox delivery versus a discarded spam path
Verify, authenticate, reach the inbox
Where the sector is heading
Cookies · 2026
First-party

Third-party data is no longer viable

Cookie deprecation forces enterprises to build first-party data strategies from scratch.

Source: Ethyca, 2026
Sender rules · 2026
0.1 %

Spam thresholds are now hard limits

Google and Yahoo enforce a 0.1 percent spam target; unauthenticated senders are hard-failed.

Source: e-maildeliverypro, 2026
Data decay · 2026
28 %

Lists rot faster than you send

Over 28 percent of email data goes invalid within 12 months, a growing deliverability hazard.

Source: ZeroBounce, 2026
The cost of standing still

What broken deliverability costs.

Batch-and-blast campaigns look productive until inbox placement collapses. Unauthenticated senders are hard-failed, lists rot, and first-party data is now the only durable source. These figures describe the marketing and deliverability sector, not Techtiz engagements—and what broken deliverability costs.

60 %

Share of bulk emails that actually reach a visible mailbox under modern filtering

MessageFlow, 2026

28 %

Email data that becomes invalid within 12 months

ZeroBounce, 2026

5xx

Permanent rejection now applied to unauthenticated mail, not spam-foldering

e-maildeliverypro, 2026

p=reject

DMARC enforcement now required, up from p=none in 2024

e-maildeliverypro, 2026

What we build

What every marketing build ships with.

01

Event-driven triggers

We connect your product database to your marketing platform so sends fire on real actions.

02

Consent lineage

Explicit consent flags dictate communication logic across every connected platform.

03

Authentication setup

SPF, DKIM, and DMARC configured, with automated list hygiene to remove dormant addresses.

04

Bi-directional sync

A parallel layer stitches your stack together without ripping out existing tools.

For U.S. SLED prime contractors

Constituent communications, delivered behind the prime.

If your SLED scope includes outreach or notification systems, we build consent-aware, authenticated delivery as your subcontractor under NAICS 541613, never facing the agency.

NAICS 541613 541512 518210
See SLED Subcontracting

NDA-first, subcontract-only. We work behind the prime, under your brand. We do not pursue prime contracts and we never face the agency.

Consent-first architecture. Data flows are built so explicit consent flags govern every message.

Deliverability you can prove. Verified inbox placement and authentication reporting, not engagement guesses.

FAQ

Marketing automation, answered.

How do we ensure our emails actually reach the inbox?

We configure strict authentication (SPF, DKIM, DMARC) and automate list hygiene to remove dormant addresses.

Can we trigger emails based on actions in our product?

Yes. We connect your application database to your marketing platform via secure, event-driven APIs.

Will this handle consent and privacy compliance correctly?

We architect the data flow so explicit consent flags dictate all communication logic across every platform.

Do we need to migrate to a new email platform?

No. We optimize, authenticate, and automate the infrastructure you already use.

Will automation make our marketing feel spammy?

Only if it is batch-and-blast. We focus on event-driven automation based on explicit consent and real behavior, which is the opposite.

Start the conversation

Send less. Land more

Tell us where your campaigns and your inbox placement diverge. That is where we start.

Scope a marketing build